1k is a brand founded by Josh aka juke. The idea is to basically, keep it 1k. In other words, keep it real, keep it 100, always be 100% etc etc. Although currently beginning as a clothing brand, 1k is also involved in esports and even organising a $3000 Teamfight Tactics tournament on its launch weekend. This is just the first of many things 1k wants to do in the esports scene.
1k is also a community, initially a small group of friends online that has grown over the years and continues to do so. You can join the community on Discord.
As time goes on we hope to be seeing the name 1k a lot more. Not just in fashion and esports, but in other important causes and industries too. Keep your eyes peeled.